Our Story...

Who we are | Why we do it

Danélle Barnard | Founder

Let me tell you a bit about Johan!

Johan is actually very shy, but once he gets to know you, you might just yearn for the quiet guy you once met. He is an extremely good listener.

Johan loves wine, travel, statistics and he is excellent with administration. He is the rational thinker and strategist.

Being a big rugby fan, I need to make sure I have all his assignments scheduled around important rugby matches.

He is also known as Goggie, Yogi or Jannie!

Meet The Team...

Our journey into social media started with creating engaging content for our other business, learning constantly.

What are we passionate about?

Wine, Food & Travel!!!

As a married couple and business partners since the year 2000 our passion for wine led us to start our own specialist wine tour company. We also have experience as a tour operator booking your holiday within South Africa.

We complement each other perfectly!

Social media is all about using technology to your best advantage, but at the end of the day you need to apply the basics … engage …create a positive experience…be memorable!

Johan Barnard | Founder

Let me tell you a bit about Danélle!

Danélle adores interacting with our social media and her wine tour clients! She is the creative content provider for our social media.

Danélle loves to engage with people in a manner that when they part, they feel like they had a positive experience that they will remember forever!

I have to be the quiet guy as she loves to talk, lol!

Danélle loves Me…LOL…Wine, travel, photography and being creative.

Danélle is known as Princess, Didi, Dee, Bubbles and Bella!

Get Social Marketing is a bespoke social media marketing agency with its focus on the global Wine and Luxury Travel industries.

 

We are a small, young and dynamic agency with 100% focus on the Wine and Luxury Travel niche markets.

With years of combined experience within the Travel and Wine Tourism Trade, we feel that we are well equipped to assist you with your social marketing campaigns and requirements.

Increasing brand awareness is a critical component of any marketing strategy, but in particular for the Wine and Luxury Travel industries where there is so much competition.

Marketing a new or existing product in today’s highly competitive environment can be a challenge to any business (new or existing).

The volatile condition of the market and a highly informed, spoilt-for-choice consumer, makes marketing a specialised task. We need to ensure that you position your brand for both maximum visibility and enhanced respect amongst your consumers, clients or guests.

Digital and Social Marketing is not just about SEO and getting high organic rankings on Google.

It is about generating sales, targeted leads, emails, comments, getting consumers to taste your product. For the luxury accommodation sector it’s getting bums in beds; thus ensuring a healthy bottom line.

How can you do that? The key is creating engaging social media that is exciting and selling a lifestyle!

So why is Social Media so Effective (and necessary) in promoting Wine and Luxury Travel Products?

  • Social Media provides a direct line between you and your clients.
  • It is a highly effective tool for building brand awareness and loyalty.
  • Your social media posts reach audiences in real time.
  • People want to “live” the experiences that you offer through social media – until they can experience it for themselves.
  • Presents you with various opportunities for building relationships.
  • Audiences want to feel connected to you.
  • Once the connection has been established, you have a supporter / fan / client for life.
  • Adds to your profit in the long run.

Smartphones makes it possible for digital content to be available anytime and anywhere 24/7.

Today, mobile users spend an average of 150 minutes per day on their mobile devices and gadgets. Social Media is responsible for all those “Tech Addicts” out there! Yes people, this is a real syndrome!

Users of Social Media browse their favourite channels both out of personal and business interests.

They look for engaging content that they find relevant, educating, entertaining and useful.

Digital marketing uses a strong combination of tools that offer excellent reach and an economical price.

The future is in direct contact and sales which leads to better profit margins driven through personal and direct engagement with customers.

Ever since sharing customer experiences has become a matter of a single click, Social Media has turned into a vital source of information.

Prospective clients buy products and services based on recommendations of their friends, family and even business partners.

It is for this reason exactly why Social Media Marketing is an excellent choice for Wine Estates and Luxury Travel products to drive sales and exposure.

Wineries and Luxury Hotels / Resorts are in a unique position to engage in the social conversation around a bottle of wine or sitting around a table in a restaurant at a luxury resort.

Wine Estates and Luxury Hotels can gain customers using digital marketing tools which are more affordable and offers a wider client reach.

Don’t wait …Your link to your audience is a click away!

Why?

 

You might be looking at this site and might have two questions?

Q – “Mmmm, this is a social media marketing company with it’s focus on global Wine and Luxury Travel, but I only see old typewriters and old phones – that’s a bit odd”
Q – “Where is the modern technology normally used in these kind of websites…fancy laptops and smart devices?”

Here is why!

A – Well, at Get Social Marketing we believe that you first have to get the basics right, once that has been achieved you apply it to modern day technology for the best results!

Connecting with your audience is important!

In yesteryear, typing a letter on an old typewriter was time consuming, but you most likely had a very good reason for it.

Just because we have modern technology at our disposal it does not mean we should take it for granted.

We must be respectful of the time that our audience dedicate to your post, so make sure it’s worth their time!

Let us merge the basics with modern technology!

 

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The Get Social Marketing Team